AFFILIATE MARKETING

Affiliate marketing allows you to pay for only that particular part of your marketing, that leads to further interest or sales for your customers. With affiliate marketing you no longer waste marketing resources on platforms that never converts to a sale.

By using affiliate marketing your business is enhanced through promotion on other people or companies’ websites or mediabuy. Your product will reach a larger audience than if you had to do the marketing on your own, and you will have far more visitors on your website than you would be able to generate yourself. Furthermore, you only pay for actual results such as leads, number of goods sold, visitors on your website, signups for newsletters etc. You design your own solution and the price is directly reflected on the outcome/result.

Affiliate Marketing makes sure you won't get unexpected costs - in other words, you don’t commit to a marketing plan where you pay for exposure uncertain about if all you’ll end up with is an invoice. Simply by using affiliate marketing your product is exposed on different online media platforms. Your affiliates guarantee the best placement and coverage for your ad, redirecting customers to your website and thereby ensuring a lead or sale. Affiliate marketing results in a win-win situation for your affiliates and your business, as it brings no risks or unexpected costs.

You know your product. We know a lot about affiliate marketing. Together we create a strategy for your affiliate marketing campaign leading your business in the right direction.

EMAIL MARKETING

Through the past years, e-mail marketing has grown explosively. Hereby e-mail marketing has the potential to be a flexible and strong tool in every company’s marketing plan. With e-mail marketing you can set up different funnels for your customer-journey and target your customers via their behaviour or certain actions they take in a very cost-efficient way.

Cost per lead (CPL) is a specialised form of affiliate marketing though which visitors provide sufficient personal information on the advertisers’ website allowing it to be used for sales lead. Beside CPL campaigns advertisers can also run co-registration (co-reg) campaigns. According to the marketing law, you need permission to contact people on e-mail, which is why co-registration is relevant for you. When people sign up for a newsletter about a specific product, you can offer them the opportunity to subscribe to your newsletter as well. With co-regs you are able to target potential customers way better than if you are buying co-sponsor (co-spons) leads that are more broad in their targeting - but it all depends on your product.

E-mail marketing has many benefits. Firstly, it is an extremely fast and reliable communication channel that is gradually used by most of the population. As soon as your e-mail campaign is introduced, traffic on your website is guaranteed. Second, e-mail marketing is per definition a cheap marketing method as you avoid the costs of print and stamps to send out your material. Lastly, you get in touch with a large number of potential customers, motivated to listen to your message by signing up for your newsletter.

We can help you build your own e-mail database, user-journey and loyalty program for you to easily and effectively communicate with your subscribers. Measured by ROI, e-mail marketing is a very effective communication channel addressing a wide and positively minded target audience.

PUSH NOTIFICATIONS

A push notification is a clickable message that pops up on a desktop browser or mobile device. Subscribers can be anywhere on the browser and still receive these messages as long as they are online or have their browsers running on their devices. Browser push notifications are different from in-app notifications because in-app notifications appear only when triggered by an existing application on your mobile device, while browser push notifications can be triggered through browsers on any device as long as the user subscribes to receive your notifications.

Marketers are still discovering use cases for push notifications, but they can do a lot of things; for example, they can show the latest sports scores, get a user to take an action, such as downloading a coupon, or let a user know about an event, such as a flash sale.

Push notifications is an instant mode of automated, direct communication between a website/app and its end users. The digital marketing channel of push notifications is newer than most existing channels, but it's an ad format in rapid development and where the traffic inventory are growing every day.

Strategies and tactics need to be measured and tested. Strategies such as maximising opt-in rates, ensuring new users are properly onboarded and reducing user churn rates are all key to success with push notifications and we can help with that.

FACEBOOK MARKETING

With 2.45 billion monthly active users as of the third quarter of 2019, Facebook is the biggest social network worldwide. In the third quarter of 2012, the number of active Facebook users surpassed one billion, making it the first social network ever to do so. Active users are those which have logged in to Facebook during the last 30 days. During the last reported quarter, the company stated that 2.8 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram, or Messenger) each month. Including Facebook in your marketing plan is one of the most profitable way to use money on online advertisement.

Do you get frustrated when visitors look through your website, but never make an actual purchase? With Facebook Retargeting we can help you bring customers back to your website by exposure to Facebook ads about previously viewed products. As your visitors previously have shown interest in these products, the effect of the ad will be high. Your rate of conversion will increase, you will have more interested visitors and more customers will return to your website and complete their purchase.

One of the biggest advantages of Facebook is the opportunity to do detailed segmentation. Naturally, you can segment by gender, age, geography and education but you can also segment on hobbies and interests. At the same time, you can always measure whether you obtain contact to the desired audience. Advertising correctly on Facebook often leads to a higher rate of conversion than for example Google Adwords.

Doing your own advertisement can get you far, but if you want full effect of your own efforts, we can help you target your campaign and do the continuous supervision in order to adapt the message to maximise CTR (Click Through Rate). We handle the purchase of Cost Per Click (CPC) and Cost Per Thousand (CPM) budgets for your campaign and we are able to effectively communicate your message locally, regionally or globally.

LEAD GENERATION

Retaining existing customers is easier and cheaper than attracting new ones for each sale. The quality of your leads can be a decisive factor for whether you will draw and retain customers. If your leads are good from the beginning, you increase your chances of obtaining sales and attracting loyal customers.

We can help you generate leads for your own e-mail database or loyalty program providing you with an index of existing and potential customers who have shown interest in your products. Obviously, we obey the marketing law in order for the customers to know exactly what they agree to when they subscribe.

Through telemarketing (TM) leads the user agrees to allow you to call with information about your products and services. We can help you generate TM leads which you control yourself. TM leads originates in different sources where the user answer personal questions, such as surveys or competitions.

To get more qualified leads you can let users answer a number of qualifying questions, where we can help you generate high-quality leads to use for book clubs, magazines, loans and the like. On the background of these questions, we are able to draw a detailed profile of the user providing you with qualified leads segmented on gender, age, geography, interests etc. This means that you only need to spend resources on contacting those particular leads who are likely to result in a sale.

LIST-MANAGEMENT

Are you experienced in the field of running an affiliate network, push notifications, lead generation, mobile traffic or e-mail marketing in general? Then maybe it is time for you to take the next step in developing your business.

Once you have build up a solid database, push subscribers or loyalty program, you have access to an amount of traffic which you can turnover to revenue. In fact, the traffic is your company’s most important asset, and we can help you extend it.

We offer effective list management based on the generated data or push notification subscribers you might have. We simply need to know your business and your product in order to target the list to your specific needs. In other words, we offer you a tailored solution that will boost your sales significantly.

You don't have to lift a finger. Stop looking for campaigns and testing them. Stop stressing to find the highest-ROI sequences. Let us be in charge of the sendings and optimisation. You have no costs or risks by starting up. We do the effort of managing everything, you get a link to a live-report to follow everything and then we split.

CREATIVE DESIGN

A creative design is basically a design that fulfill the objective it was created for. Before your brand or website can have a strong presence in the digital world, it is important that you retain your visitors and give them a great digital experience - out of the ordinary. We design websites, landingpages, webshops and platforms, all tailored to end users based on your company's DNA and the end goal of the visitors. We want to create the digital customer experiences of the future.

Another important thing with creative design is: landing page optimisation. This is the process of improving elements on a website to increase conversions. Landing page optimisation is a subset of conversion rate optimisation, and involves using methods such as A/B testing to improve the conversion goals of a given landing page. It can be small things like changing a button color from red to green or changing a picture.

Websites and landing pages are a key component of all online marketing campaigns. A landing page is a specially designed page whose main goal is to generate sales or capture leads. Landing pages are often the main destination of paid online marketing campaigns, and a lot of testing, resources and money are spent driving traffic to these. Since landing pages are focused on conversions, improving their performance can lead to significant improvements in your conversion rates and hereby your overall CPA.

Optimising a website ensures that you achieve the highest possible conversion rate from the visitors who visit it. Landing page optimisation can help you lower your customer acquisitions costs, acquire more customers, and maximise the value of your ad spend.

LIVE OPTIMISATION

Optimisation of campaign funnels is always challenging in online marketing. Monitoring campaigns and adapting them to changing environments is time-consuming and quite often full of pitfalls when doing it on a daily and manually basis. There are many variables that has a significant impact on your overall ROI like: What time of the day a visitor arrives, what country, device and traffic source the visitor comes from.

This is where our advanced technology and elements of AI comes into play. Our optimisation features automatically adjusts weights of paths, landers, and offers in the campaign funnel every minute. The weight value is used to determine traffic distribution going towards specific KPI's and goals. By periodically adjusting weights of traffic source, landingpage and offer elements our internal optimisation changes the flow of traffic to the most optimal one.